In your HubSpot account, navigate to Library > Snippets.
In the upper right corner, click Create snippet.
In the Internal name field , enter a name for the snippet.
In the Snippet text rich text editor, enter the body of your snippet.
Enter a name for the snippet shortcut in the Shortcut field. This shortcut will be used to insert the snippet in a record, email template, live chat conversation, or when logging an activity.
When you've finished creating your snippet, click Save snippet.