2023 HubSpot Highlights and What to Expect in 2024

Get ready to dive into the most impactful HubSpot updates of 2023 that have taken marketing, sales, and service teams to new heights. From the game-changing Prospecting Workspace to advanced AI tools and customisations, discover how these enhancements are powering businesses ahead.

But wait, there's more! Prepare yourself for a sneak peek into HubSpot's upcoming plans for 2024, featuring exclusive insights from the one and only, Kyle Jepson in one of our recent webinars. So let's dive in and see how HubSpot is shaping the future of business!

Top HubSpot Product Updates of 2023

In 2023, HubSpot made waves in the business world with a series of exciting updates that changed the way companies handle their marketing, sales, and customer service. These updates were so significant that they became the topic of discussion in our webinar, "2023 HubSpot Christmas Insights" where Kyle Jepson, a HubSpot Evangelist, alongside BBD Boom's team, delved into HubSpot's best updates of the year.

1. Prospecting Workspace: A Revolutionary Update for Sales Teams

Taking the lead in HubSpot's top updates for 2023 is the Prospecting Workspace, a transformative tool that has reshaped the landscape of sales prospecting. This feature provides a centralised and streamlined environment where sales professionals can manage leads with unprecedented efficiency. The result? Enhanced productivity, improved conversion rates, and an increase in revenue.

The workspace offers comprehensive access to detailed lead information, including contact data, past interactions, and personal insights - empowering sales teams to craft highly personalised and effective outreach strategies. This level of customisation in communications significantly boosts the likelihood of transforming prospects into dedicated customers.

Moreover, the Prospecting Workspace isn't just about organisation; it's also about insight. With robust analytics and reporting functions, sales teams have a clear view of their prospecting performance. This data-rich perspective enables the identification of patterns, pinpoints areas needing improvement, and guides strategic, data-informed decisions to refine sales tactics.

2. HubSpot AI: Elevating Content Creation and Predictive Analytics

HubSpot's AI tools offer a powerful suite of capabilities that are reshaping the marketing and sales landscape in 2023.

Content creators and marketers can now produce and tailor campaigns more effectively, using AI to not only generate engaging content but also to deliver data-driven strategies that resonate with their audience. 

Meanwhile, sales teams benefit from an equally transformative set of AI features. Automation of routine tasks frees up time for strategic thinking, while the AI’s deep analytics and AI Forecasting provide insights that enable businesses to make data-driven decisions and optimise their outreach strategies. This approach is crucial in nurturing leads and fostering long-term customer loyalty.

By integrating these AI tools, HubSpot is enabling businesses to enhance both their marketing and sales efforts. The dual impact of these tools not only increases efficiency but also empowers teams to forge stronger connections with their customers, laying a foundation for sustained growth and success.

3. Enhanced Deal Pipeline Management: Streamline Your Sales Process

HubSpot's latest updates in deal pipeline management have improved the way businesses handle their sales processes. These enhancements provide businesses with more control and customisation options, ensuring a structured and efficient approach to managing deals. You can now set and manage rules for your deal pipeline, including:

• Limit the creation of new deals to a single deal stage: By enabling this rule, all new deals will be created in the selected deal stage, ensuring consistency and clarity in the pipeline.
  
  
• Restrict skipping stages: This rule ensures that each deal moves through every deal stage sequentially in the pipeline, preventing any shortcuts or missed steps.

Exception: Deals can still be moved directly to "Closed Lost," providing flexibility for deals that are clearly not progressing.

• Restrict backward movement: Enabling this rule prevents deals from moving backwards in the pipeline, maintaining the integrity of the sales process and avoiding any confusion or regression.

By implementing these enhanced deal pipeline rules, businesses can streamline their sales processes, improve visibility, and effectively manage and nurture every opportunity towards successful outcomes. 

Most Loved HubSpot Customisations of 2023

2023 also saw the introduction of some unique and surprisingly beneficial customisations. These innovations have not only enhanced user experience but also offered more personalised and efficient ways to manage customer relationships. During our latest webinar, Kyle Jepson and the team from BBD Boom delved into the topic, discussing five highly rated and much-loved customisations: 

• Lead Form Routing: This customisation has revolutionised lead management by dynamically directing the right leads to the appropriate teams with swift precision. Learn more about it here. 
  
  
• Conditional Property Logic: By introducing conditional logic in CRM properties, HubSpot has unlocked the power of personalised interactions with customers, elevating the overall customer experience. Discover the step-by-step guide on how to set this up here.
  
  
• CRM Record Customisation: The game-changing ability to tailor CRM records to specific business needs has paved the way for precise and organised customer data management. Find out more about this feature here.
  
  
• Record Tags: The introduction of record tags has provided a streamlined approach to categorising and retrieving CRM records, making data management more efficient and user-friendly. Learn how to set this up here.
  
  

• Custom Lifecycle Stages: With custom lifecycle stages, businesses can define and map out specific stages that align with their unique sales process and customer journey. Whether it's prospecting, lead nurturing, or customer retention, each stage can be customised to reflect the specific actions and interactions that occur during that phase. Here is a guide you can use when implementing custom lifecycle stages in HubSpot.

What to Expect from HubSpot in 2024?

As we look ahead to 2024, HubSpot has exciting plans to further enhance their platform and provide even more value to businesses. In the "2023 HubSpot Christmas Insights" webinar, Kyle Jepson shared glimpses of what we can expect in the upcoming year. 

From Commerce Hub going international to the unveiling of Social CRM Insights, HubSpot is set to revolutionise the way businesses engage with their customers in 2024. Building on the success of their AI tools in 2023, HubSpot will continue to enhance their artificial intelligence capabilities, empowering marketers and sales teams to create even more tailored and data-driven strategies.

With these enhancements, businesses can expect a more powerful and user-friendly HubSpot experience that will drive growth and help them achieve their goals. Take a sneak peek into Kyle's exciting updates for 2024 here:

Conclusion

The best of 2023 HubSpot updates brought significant improvements to user experience, data analysis, and automation capabilities. These updates empowered businesses to drive growth, enhance customer satisfaction, and stay ahead of the competition. 

Looking ahead to 2024, HubSpot has exciting plans to further enhance their platform with advancements in artificial intelligence, expanded integrations, and improved customer support. With HubSpot's continuous innovation, businesses can stay at the forefront of digital marketing and sales, delivering exceptional customer experiences.

To gain access to the full webinar with Kyle Jepson, simply click below and immerse yourself in the valuable insights he has to offer: