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Everything’s different now; people don’t want to be called in the middle of their day to be sold something.
People want to actively find a solution to a problem their having – without having to search too hard.
Added to that, GDPR has added fuel to the fire, and contacting people who haven’t consented can cause a whole lot of trouble.
That’s why inbound lead generation is the way forward.
It’s all about creating an offering that is unmissable for your target audience – whoever they may be.
You don’t want anyone coming through though, you need to streamline your lead generation strategy in order to attract the prospects you can help.
There are so many ways to maximise your lead generation to provide top quality leads, but there are three simple techniques you can easily implement to get you going.
1. Top quality content
Content is key. It is a technique you can use to not only add value to your prospect’s lives, but also to steer them towards choosing your company over another.
That includes producing blogs, social media strategy, whitepapers, webinars and so on.
Creating a content marketing strategy that aligns with your buyer personas means that you’re more likely to attract the right people that could potentially become future customers. It’s about building a relationship with someone rather than shoving content down someone’s throat.
2. Clear and concise landing pages
It’s all very well having amazing content across the internet, but if you don’t have high quality landing pages that can convert prospects into leads, then you may as well not bother at all.
Finding the best style landing page for your target audience is all about experimenting. Try split testing to find out what works best and what produces higher conversions.
Aim for simple form fills and around clear CTAs so as not to distract the prospect. The easier the landing page is to read, the more likely they are to give over their information. Also, don’t forget that the less questions there are, the more likely someone is to fill the form in! Use HubSpot to easily create forms (GDPR compliant too!).
Check out HubSpot’s list of top landing pages for some inspiration!
3. A regularly updated website with CTAs
It’s 2018; your website should be updated as much as you update your social media. It doesn’t have to be over the top, but little updates such as new blog posts, or links to articles, or a stream from your social media feeds means that your website is fresh.
As well as making it more aesthetically pleasing, it also maximises the chances of people finding your website organically as it will dramatically improve your SEO rankings.
Being easy to find in a search engine will make your business seem more legit to potential prospects.
Lead generation made easier
What makes the process of inbound lead generation even easier is HubSpot.
With HubSpot, you can follow a lead through from beginning to end, meaning that as well as posting out your content and creating landing pages through the platform, you can also nurture a prospect throughout. You can use it to automate emails (if they have consented of course) and keep an eye on the activity of the prospect.
Added to that, it ties all of your strategy together to streamline each part of it and save you a lot of time.
Engaging content, succinct landing pages and a regularly updated website aren’t the only three ways that can maximise your lead generation, but it’s worth starting there and everything else will start to fall in place as a result.
HubSpot allows you the opportunity to create, nurture and monitor leads throughout your funnel, making it easier to keep a strong focus on your potential customers.
If you’d like some help and further information about how you can maximise your lead generation through the power of inbound, then do not hesitate to contact us – we are here to help! Drop us an email to grow@bbdboom.com. We look forward to helping you.
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