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With more than 433 million members in over 200 countries, LinkedIn is the go-to platform for those who want to connect with prospects in a range of industries. Not only is it the world’s largest professional networking platform, but LinkedIn also has features for sharing news and articles, educating your audience and engaging in valuable conversations.
Knowing this, it's hardly surprising that LinkedIn has become one of the top platforms for B2B salespeople to find relevant leads and connect with their prospects. But, how can you ensure you are maximising the results of your sales activity?
Read on for our top 5 tools to use to help you sell better on LinkedIn in 2021:
1. LinkedIn Sales Navigator
Designed specifically for sales professionals, LinkedIn Sales Navigator is key for those who are looking to reach and build relationships with the right people. With its powerful set of search capabilities, visibility into extended networks and personalised algorithms, it provides sales reps with the opportunity to discover fresh new leads and start conversations with those outside of their existing network.
With the Professional subscription, you’ll be able to:
- Send 20 InMail messages each month
- Save 1,500 leads
- Benefit from advanced lead and company search
- Create custom lists
- Set up notes and tags
Even better, you can integrate Sales Navigator with popular CRM systems, such as HubSpot, so you can view insights on your contacts without even leaving their contact record.
2. Dux-Soup
Available as a Chrome extension, Dux-Soup acts as a virtual assistant to help you find leads and engage with prospects. By keeping track of the profiles you have visited, it can save you hours of manually entering details of each and every prospect you have interacted with.
Not only that, but Dux-Soup can auto-visit the profiles of relevant LinkedIn users based on your existing Google and LinkedIn searches. LinkedIn will then let them know you have visited their profile, increasing prospects’ awareness of you. Often, they will also connect with you, providing the perfect opportunity to build relationships with new, relevant people.
3. LeadFuze
As a salesperson, you want to spend more time actually talking to prospects, rather than researching them, right?
LeadFuze conducts hyper-targeted searches of over 300 million people on LinkedIn to identify leads in your target market, complete with their full contact details. You’ll be able to bulk search for contacts within a particular target account, or identify specific individuals if necessary.
From this, LeadFuze automatically builds lists of ideal prospects for you, which you can integrate with your CRM to trigger workflows and more.
4. Crystal
Known as the “world’s largest personality platform”, Crystal reviews your prospects’ LinkedIn profiles and generates insights into their personalities.
But, how can knowing this help me sell better?
We all know what it’s like to be cold called by someone who knows nothing about you except your name. Crystal provides invaluable information on how to win a prospect’s trust, from topics to discuss with them right down to words and phrases to use when you engage with them.
With the insights you gain from Crystal, you’ll know exactly how to connect with your prospects to build strong relationships with a high sales potential.
5. Attach
Although it is a simple tool, Attach will provide you with a useful insight into the performance of your LinkedIn InMail messages, so that you can close more deals. You’ll learn when your InMail messages have been opened by specific users, how long they spend reading them and more.
Through the ability to identify who’s interested and who’s going cold, you can be smarter with your time, focussing on prospects who are highly engaged with your content to maximise your results.
So, there you have it! With the help of these tools, you’ll be able to take advantage of everything LinkedIn has to offer, from finding prospects to engaging with them in the best way possible for maximum results.
If you’d like to learn more about how to sell better, download our ebook, The Complete Guide to Sales Prospecting.
