Content creation can be time-consuming and resource-intensive. But what if you could make your content work harder and longer for you? Enter content repurposing—a smart way to breathe new life into your existing assets. With HubSpot, you have all the tools you need to streamline this process and maximise your content's value.
Repurposing content is a great way to make the most of your hard work. Why let a solid blog post or webinar disappear when you can adapt it to reach more people?
Think about it: you can turn your most-read articles into a series of social media posts or more in-depth ebook or break down a webinar into shorter clips. Not only does this save you time and effort, but you can also reach a larger audience on different platforms. And let's face it, people consume content in all sorts of different ways.
By repurposing content, you're maximising your reach and making sure your ideas get noticed. Plus there's not much extra effort involved as it's using content you've already worked hard to create and you know it resonates with your audience. It's a win win.
Repurposing content is even more rewarding when you do it with HubSpot. Why? Because HubSpot offers an all-in-one platform packed with tools to streamline every step of the process. From content management and email marketing to social media scheduling and analytics, HubSpot lets you repurpose and distribute content seamlessly across channels. Plus, with its powerful AI tools such as Content Remix (part of HubSpot's Content Hub), it’s the ultimate toolkit for maximising your content's potential without extra hassle.
With 85% of marketers saying that AI helps them improve their content and 82% confirming that it helps them create content more efficiently, it’s clear that leveraging smart tools is the way-to-go for content repurposing.
So, here are our favourite 10 ways to repurpose content with HubSpot and Content Remix to better your marketing game.
Turning internal data into case studies is a great way to show off what your business can do. Leveraging CRM data and uploaded resources, HubSpot's case study generator, driven by Breeze AI, produces engaging, customer-validated content in just minutes.
In the case studies tool, use the information you have to edit your modules as follows:
Case studies put your expertise on display in a relatable way, showing potential clients exactly how you can make a difference for them. Plus you'll be giving your sales teams persuasive content to share with leads. It's taking behind the scenes data and making it work for you in a way that'll build trust and credibility in a few simple steps.
According to HubSpot’s data, businesses that actively promote their blogs on social media see a 22% higher engagement rate. Social media platforms thrive on fresh and valuable content, and by consistently sharing insights from your blogs, you keep your audience engaged and informed.
Blogs are an essential part of any content strategy, but their reach is limited if they’re not being promoted. With HubSpot, you can extend the life of your blog posts by promoting them across your social media channels. By repurposing blogs into social content, you can reach your audience where they’re most active and drive consistent traffic back to your site.
To make things easy, you don't even need to navigate to the social tool in HubSpot. Here's a quick and easy way you can repurpose your blogs into social posts:
Your website pages, especially high-performing ones like landing or product pages, can be a goldmine for creating compelling ad content. HubSpot makes it easy to turn them into effective ads that drive traffic and conversions directly from the page's performance. With just a few clicks, you can transform them into a targeted ad campaign by selecting the "Promote" option and then choosing "Create Ad Campaign." This streamlined process allows you to harness the power of your best content without starting from scratch.
Quick Tip: Start by identifying the pages that generate the most engagement or conversions—think case studies that showcase your success stories, product features that highlight unique selling points, or educational resources that provide valuable insights to your audience. Use your HubSpot analytics to quickly identify these high-impact pages, ensuring that your ad campaigns are built on a foundation of proven success. By doing so, you can maximise the return on your content investment and reach a broader audience with messages that are both relevant and persuasive.
According to a study by Statista, 50% of internet users listen to audio content weekly, whether through podcasts, audiobooks, or audio blogs. Providing an audio version to your written content ensures you’re reaching auditory learners and multitaskers.
Creating audio from scratch can be daunting but here's where the content narration tool in HubSpot may be able to help! In HubSpot after you've written your blog, if you head to settings, you can use AI to generate post narration for you in seconds, without the need of third party tools and having to produce separate audio files. Go through and double check it all sounds exactly how you pictured then you're done! You can even pick the voice/tone to make sure it aligns correctly with your brand.
Post narration allows you to connect with listeners on the go and cater to audiences with different learning styles. The possibilities are endless, allowing you to repurpose your written content for a whole new channel and reach a wider audience. Check it out at the start of this blog post!
Let's say your company is trying to expand and reach a market in a different country. This means translating all sorts of different content or pages. HubSpot has integrated AI-powered translation capabilities to streamline the creation of multi-language content, enhancing global reach and engagement. This feature, known as Breeze, leverages DeepL's advanced machine translation technology to automatically translate page and post content into various languages.
Automating translations reduces the time and effort required to produce multi-language content, allowing teams to focus on other strategic tasks. It's super easy to do:
Using AI for translating your content is a no brainer if you want to reach a global audience without spending a ton of money or time. It lets you repurpose your content for audiences of different languages quickly, which helps you connect with more people and grow your business internationally. Plus it makes your business look more accessible and trustworthy to audiences around the world.
With Content Remix, you pretty much have an all-in-one tool to repurpose different pieces of content to help you reach wider audience. It's the quickest and easiest way to turn blogs into ads, videos into copy, articles into podcasts.
Repurposing blogs into audio files or podcasts is an excellent way to make your content more accessible and engaging for auditory learners and multitaskers. While blogs cater to readers, audio content reaches those who prefer to consume information on the go—whether during commutes, workouts, or downtime. By turning your written content into a podcast episode with Content Remix, you can tap into the growing audience of podcast listeners. This not only broadens your content’s reach but also adds a personal touch, as the spoken word often feels more conversational and engaging. HubSpot’s Content Remix tool can help streamline this process, allowing you to create, host, and distribute audio content directly. This ensures your valuable insights are available in multiple formats, maximising engagement across diverse audience preferences.
Another useful way you can transform one piece of content in HubSpot is by remixing audio files, such as client interviews and testimonials into blogs or case studies. The Content Remix tool streamlines this process by allowing you to manage, transcribe, and repurpose audio content into written formats quickly in one platform. This ensures you get the most out of your audio content while catering to both readers and listeners.
Repurposing landing pages into email campaigns with Content Remix is an effective way to keep your leads engaged while maximising the value of your high-performing content or promoting your new offer. Landing pages often contain concise, impactful messaging designed to drive specific actions, such as downloading a resource, signing up for a webinar, or booking a demo. By repurposing this content into email campaigns, you can nurture leads over time, reiterating your value proposition in a more personalised and segmented manner. Content Remix in HubSpot allows you to do so in seconds.
HubSpot’s Content Remix tool empowers you to transform video content into ads and social posts in seconds, revolutionising the way you repurpose media. Video is one of the most engaging formats, and with Content Remix, you can effortlessly create highly targeted ads or captivating social post. Whether it’s a compelling customer testimonial, a product demo highlight, or an insightful snippet from a webinar, these can be turned into attention-grabbing social posts or ads that resonate with your audience. This capability not only saves time but also ensures consistency in messaging across different channels.
At BBD Boom, we run monthly webinars which we love repurposing into blog post to help us extend the value of our video content. Blogs allow you to break down complex topics discussed in the webinar, providing deeper explanations, additional context, and SEO benefits. With Content Remix, it's easy to generate multiple blog post from one video and link back to the original webinar for readers who want the full experience.