BBD Boom Blog | HubSpot & Inbound Insights

Using AI for Data Cleansing and Enrichment: Key Webinar Takeaways

Written by Holly Francis | Apr 21, 2023 2:28:47 PM

An introduction to Promptloop

For the webinar, BBD Boom’s Co-Founder and Solutions Architect Adam Lewis was joined by Peter Mangan, CEO of PromptLoop – an AI-powered data enrichment platform using Google Sheets, that helps businesses to clean up their existing data and enrich it with additional data from external sources. This can include everything from company and contact data, to firmographic and technographic data, to social media and news data. 

The importance of data hygiene

One of the key takeaways from the webinar was just how critical data hygiene is. Of course, a large volume of data helps to provide valuable insights, but the quality and validity of such data is imperative to help inform business decisions. Data cleansing and enrichment can both help to enhance the quality, as data cleansing corrects or removes inaccurate, incomplete, irrelevant or duplicated data from a dataset, while data enrichment adds new data from external sources to enhance its value and comprehensiveness. The downside, however, is that these tasks are typically manual and arduous.

How Promptloop can help 

That’s where PromptLoop comes in, through enabling the automation of these tasks – such as standardising, deduplicating, and validating data – using Google Sheets, which can improve the quality of data and free up valuable time and resources for businesses.

During the webinar, Peter conducted a live demo showcasing the platform's capabilities, which is well worth a watch, but some of the key features and benefits of PromptLoop that were discussed include:

- Standardising data
- Deduplicating data
- Enriching data
- Validating data
- Providing insights

It’s a comprehensive tool, which can standardise data across multiple sources, merge duplicate records, enrich existing data with external data sources, validate data against various criteria, and provide valuable insights.

The potential for AI to transform data management

Adam and Peter also delved into the potential for AI to transform the way businesses use data. AI has the potential to automate numerous manual tasks linked with data management, thereby liberating significant time and resources for businesses. What’s more, it can help businesses extract insights from their data and thus identify new opportunities and make more informed decisions.

The takeaways

Overall, the webinar was an eye-opening discussion about the power of AI for data cleansing and enrichment. It highlighted the importance of data hygiene, and showed how businesses can use AI to automate many of the tasks associated with data management. 

With PromptLoop, businesses can clean up their existing data, enrich it with additional data from external sources, and gain valuable insights into their customers and prospects. It's a powerful tool that can help businesses to stay ahead of the competition, and we highly recommend checking it out.

Want to catch up on the full webinar? Check it out here!