Unlocking the Power of HubSpot's Breeze Intelligence

At INBOUND 2024, HubSpot introduced Breeze Intelligence, a groundbreaking addition to its suite of AI-powered tools. By building on the capabilities of Breeze AI, which has already transformed how marketing, sales, and service teams operate, this new feature is set to make even deeper strides in business efficiency and growth. So let's find out how you should be using Breeze Intelligence.

So, What Exactly Is Breeze Intelligence?

Breeze Intelligence is HubSpot's newly enhanced and rebranded solution (formerly known as Clearbit) designed to provide a more streamlined and cohesive experience for businesses. It uses LLMs and AI to unify data by sourcing information from public databases, third-party vendors, and online interactions and give you the latest context on your contacts and companies right at your fingertips.

It’s an AI-driven engine that enriches your contact and company data, ensuring your CRM is always up to date with real-time, actionable insights and it helps you identify high-intent leads, assess buyer interest, and keep your data consistently fresh.

With Breeze Intelligence, you can transform your customer interactions, enhance workflows and automations, and drive better business outcomes. Now, let's dive in it's key features and benefits. 

Key Features and Benefits

1. Data Enrichment 

With constant data flow into your CRM, it's crucial to keep this data updated at all times. Having bad or outdated information can negatively impact your marketing efforts, reduce sales efficiency and make segmentation and personalisation difficult. 

Breeze Intelligence addresses this issue by automatically enhancing your data by pulling 40+ data attributes for contacts and companies such as revenue, industry, job title, tech stack and much more. This not only ensures your records are complete but also enables your team to effectively segment leads and target accounts. There are numerous ways to enhance your contact data, whether through automation for large batches of new contacts, processing lists in batches, or updating individual contacts one at a time.

Benefits:

Save Time: Automate the data enrichment process to focus on high-impact activities.

Enhance Targeting: Use enriched data to improve lead scoring and prioritise high-value prospects.

Increased Engagement: Personalised campaigns drive better engagement and outcomes.

2. Buyer Intent

Every day, anonymous visitors are browsing your homepage or examining your pricing page and showing really clear buying signals, but with no visible data to help you track them you just lose the opportunity to connect with your potential buyers. Understanding buyer intent is crucial for targeting the right prospects at the right time, so having this information allows you to prioritise leads and tailor your outreach, resulting in better conversion rates.

With the Buyer Intent feature you can now track which pages visitors view on your website (such as your pricing or service/product pages), so you know who’s really serious about purchasing, even if they don't exist in your HubSpot CRM (haven't filled out a form).

In the Buyer Intent Overview dashboard, your sales team can then review these new companies with a single click and prepare their outreach to them. Here you can filter on industry, location, company size to make sure you're really focusing on your ideal customer profile. 

Benefits:

Spot Ready-to-Buy Visitors: Easily spot visitors near the end of their buying journey, visiting high intent pages.

Identify Anonymous Traffic: Identify the anonymous company traffic visiting your website. These anonymous visitors are those who have landed on a page with your tracking code but have not filled out a form or been added to your CRM yet.

Targeted Outbound: Shape your outbound strategy by prioritising high-intent companies visiting your website and landing pages.

3. Form Shortening 

We all know that lengthy forms can be a significant barrier to user engagement, often leading to higher abandonment rates as potential leads lose patience or interest. Repetitive fields can frustrate users, making them feel as though they are wasting their time by providing information that should already be known or easily accessible. This friction in the user experience can deter even the most interested prospects from completing the form, ultimately resulting in lost opportunities for your business.

Therefore, it is crucial to streamline the form-filling process to ensure a smooth and efficient experience for your users, encouraging higher completion rates and better engagement. This is now achievable with the new Form Shortening feature in HubSpot. 

When activated in HubSpot's settings, forms automatically adjust to display fewer fields for users whose information is already stored in your database. For example, if a returning visitor has previously provided their email and company name, Breeze will eliminate those fields from the form, minimising redundancy. If you have enriched those contacts with additional relevant data, Breeze can also remove those fields for you automatically.

Benefits:

Increase Submission Rates: Each field you eliminate from your forms enhances the conversion rate.

Gather Crucial Data: Obtain important lead information without overburdening your prospects.

Improve User Experience: Offer a seamless and efficient form-filling process to maintain prospect engagement.

How Do I Get Breeze Intelligence?

Interested in discovering how to purchase Breeze Intelligence to accelerate your growth? Get in touch with the BBD Boom team below! Our dedicated experts are ready to provide you with a comprehensive consultation, guiding you through the features and benefits of Breeze Intelligence. They will help you understand how this powerful tool can be tailored to meet your specific business needs, ensuring you maximise its potential for driving efficiency and growth.