.png)
HubSpot is big and it keeps on growing. Although this might be a bit off-putting to someone diving in for the first time, or coming back after a long lay off, HubSpot does everything it can to make sure you are fully equipped with the training you need to make the most out of your investment.
They do this within the HubSpot academy, in the form of HubSpot certifications. You can grow your career and business by completing free, online certifications that add industry-recognised badges to your LinkedIn profile and résumé.
There are dozens of certifications you can complete, so I thought I’d compile a list of the ones I believe you should get under your belt first. They are in no specific order, so try to begin with ones that you think are most relevant to you and your business.
HubSpot Software
It can be scary looking at your HubSpot portal for the first time with all the tools and features available to you. To help ease your worries, take the following two courses.
Inbound Sales Software
[Course length: 1 hour]
This course gives you an outline of HubSpot's Sales Hub. If you would like to learn more about all the Sales Hub features and how to use them, then this course is for you. It covers the following:
- Organising your records in HubSpot CRM to identify the best contacts to reach out to
- Making contact with your leads using the automations available
- Using HubSpot CRM deals in combination with your Sales Hub tools to close more sales
Along with the end of the course test, you have to complete some practicals. For example, this could include filtering contacts.
Inbound Marketing Software
[Course length: 4 hours]
This course guides you through many aspects of HubSpot's Marketing Hub. Through this , you get a holistic view of what all the HubSpot marketing features are and how to use them. It covers the following:
- How HubSpot enables your digital marketing efforts
- Develop an understanding of core marketing channels within HubSpot
- Advance your skills as an inbound marketer across the software
Similar to the Sales course, you need to complete a few practicals. These practicals could be anything from making a CTA to creating a buyer persona.
Inbound
If you are new to HubSpot, an understanding of the inbound methodology is imperative. These inbound courses will help you understand what this methodology is and how it can be applied to marketing and sales.
Inbound
[Course length: 2 hours]
In this course, you learn all about the inbound methodology. You’ll go through the inbound flywheel; what it is, how it works, and how you can apply it to your business. This course will cover the following:
- Exploring the foundations of inbound
- Learning the inbound methodology and the flywheel as a core part of any inbound business
- Starting your path with inbound
Inbound Marketing
[Course length: 4 hours]
This course helps you to understand the core aspects of inbound marketing, from content creation to social media. It will equip you with the facilities to understand inbound and apply it to your business. Here’s what’s in the course:
- Learn about inbound marketing techniques
- Develop an understanding of core tactics of inbound marketing
- Advance your skills as an inbound marketer
Inbound Sales
[Course length: 2 hours]
Like the inbound marketing course, this is here to help you and your sales team get a better understanding of inbound sales and how you can apply it to your business. In this course you will learn the following:
- Identify the best contacts to reach out to
- Connect with and earn the attention of your most promising leads
- Run sales calls and presentations that drive results
Email Marketing
[Course length: 3 hours]
Want to learn how to create an email marketing strategy that can help your business to grow? Well, this course is for you. This certification will help you become an email marketing superstar. During this course you will:
- Learn fundamentals of email marketing
- Apply what you learn with HubSpot's free email marketing tool
- Invest in yourself and your career by learning one of the most in-demand skills in digital marketing
Social Media
[Course length: 4 hours]
Build an effective social media strategy with HubSpot’s social media certification. This course will transform you into the social media queen or king by:
- Developing an engaging and effective social media strategy for your business
- Building an inbound social media strategy that delights your customers and grows your bottom line
- Leverage the power of social media to transform your business and your career
HubSpot wants you to succeed and be a pro at what you do! Take full advantage of this free resource and start stacking certifications! See if you can surpass our marketing executive, Nick, who has 23!
Completed some of the inbound courses but eager to find out more? Learn about everything inbound marketing in our executive guide, Everything you need to know about Inbound Marketing. Download it below.
