HubSpot is big and it keeps on growing. Although this might be a bit off-putting to someone diving in for the first time, or coming back after a long lay off, HubSpot does everything it can to make sure you are fully equipped with the training you need to make the most out of your investment.
They do this within the HubSpot academy, in the form of HubSpot certifications. You can grow your career and business by completing free, online certifications that add industry-recognised badges to your LinkedIn profile and résumé.
There are dozens of certifications you can complete, so I thought I’d compile a list of the ones I believe you should get under your belt first. They are in no specific order, so try to begin with ones that you think are most relevant to you and your business.
It can be scary looking at your HubSpot portal for the first time with all the tools and features available to you. To help ease your worries, take the following two courses.
[Course length: 1 hour]
This course gives you an outline of HubSpot's Sales Hub. If you would like to learn more about all the Sales Hub features and how to use them, then this course is for you. It covers the following:
Along with the end of the course test, you have to complete some practicals. For example, this could include filtering contacts.
[Course length: 4 hours]
This course guides you through many aspects of HubSpot's Marketing Hub. Through this , you get a holistic view of what all the HubSpot marketing features are and how to use them. It covers the following:
Similar to the Sales course, you need to complete a few practicals. These practicals could be anything from making a CTA to creating a buyer persona.
If you are new to HubSpot, an understanding of the inbound methodology is imperative. These inbound courses will help you understand what this methodology is and how it can be applied to marketing and sales.
[Course length: 2 hours]
In this course, you learn all about the inbound methodology. You’ll go through the inbound flywheel; what it is, how it works, and how you can apply it to your business. This course will cover the following:
[Course length: 4 hours]
This course helps you to understand the core aspects of inbound marketing, from content creation to social media. It will equip you with the facilities to understand inbound and apply it to your business. Here’s what’s in the course:
[Course length: 2 hours]
Like the inbound marketing course, this is here to help you and your sales team get a better understanding of inbound sales and how you can apply it to your business. In this course you will learn the following:
[Course length: 3 hours]
Want to learn how to create an email marketing strategy that can help your business to grow? Well, this course is for you. This certification will help you become an email marketing superstar. During this course you will:
[Course length: 4 hours]
Build an effective social media strategy with HubSpot’s social media certification. This course will transform you into the social media queen or king by:
HubSpot wants you to succeed and be a pro at what you do! Take full advantage of this free resource and start stacking certifications! See if you can surpass our marketing executive, Nick, who has 23!
Completed some of the inbound courses but eager to find out more? Learn about everything inbound marketing in our executive guide, Everything you need to know about Inbound Marketing. Download it below.