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Background
In a rapidly evolving industry like construction, staying ahead of the curve and embracing digital transformation is key to success. YardLink, a construction supply chain platform in the UK, recognised the need to drive digitisation and improve operational efficiency across their business. They turned to HubSpot, a leading customer relationship management (CRM) platform, to unify their processes, enhance customer service, and propel their growth. In this case study, we explore YardLink's journey with HubSpot, the challenges they faced, and the positive outcomes they achieved.
The challenge
Hollie Russell, Marketing Director at YardLink, spearheaded the implementation of HubSpot in collaboration with the team at BBD Boom. Upon joining YardLink, Hollie realised the company was using disparate systems across various departments, hindering their ability to deliver seamless customer experiences. Seeking a comprehensive solution, YardLink evaluated different options, including Salesforce, but ultimately chose HubSpot for its advanced features and potential for scalability.
The solution
YardLink's primary focus was to optimise their operations and sales teams, ensuring a customer-centric approach. By integrating HubSpot, they aimed to enhance their supply chain network and offer improved customer service. The implementation covered not only marketing but also operations, finance, and sales. This in itself is a testament to the versatility of HubSpot beyond its marketing suite reputation.
YardLink recognised the value of partnering with an implementation agency during their HubSpot journey. The collaboration with the HubSpot team ensured a smooth implementation, training, and ongoing support. Having a dedicated point of contact and additional resources post-implementation allowed YardLink to address challenges effectively and maximise the platform's potential.
The outcome
YardLink experienced numerous benefits and witnessed measurable improvements across their organisation. With HubSpot's robust automation capabilities and streamlined workflows, their sales team effectively managed customer relationships, ensuring prompt and personalised support. The marketing team leveraged HubSpot's reporting capabilities and achieved greater reach and engagement with their communications. Operations witnessed improved efficiency and faster ticket resolution, leading to enhanced customer satisfaction. Finance seamlessly integrated with operations, creating a more cohesive and efficient workflow.
YardLink's successful adoption of HubSpot became evident in several ways. They witnessed increased efficiency, reduced time spent on tasks, and improved reporting, enabling data-driven decision-making. Conversion rates improved, and marketing efforts reached a wider audience. The ability to have a single customer view across the organisation empowered teams to work together cohesively and offer exceptional customer experiences.
Hollie Russell highlighted two favourite features of HubSpot. First, the custom reporting capabilities provided actionable insights and saved time on generating reports. Second, the flexibility of workflows and automations empowered YardLink to scale their operations and explore new initiatives rapidly. YardLink continues to identify opportunities for improvement, expand their use of HubSpot's features, and align the platform with their long-term goals.
“We've got so many ideas. We've got almost like a roadmap now of things that we want to do. And, you know, there’s certain things even within our package that we've got that aren't included that we're planning on getting on board. And it's just, I think, really making sure that we, as a business, are constantly reviewing if HubSpot's working for us and making sure that we're getting the most value, because as you know, we've probably not even scratched the surface of all of the capabilities of HubSpot.”
The future
YardLink's adoption of HubSpot has revolutionised their business, enabling them to thrive in a competitive industry. By leveraging HubSpot's comprehensive features and partnering with the right agency, YardLink successfully unified their operations, enhanced customer service, and set the stage for continued growth and digital innovation. Their case serves as a testament to the power of embracing technology and the positive impact it can have on businesses, both large and small, across various industries.
Are you ready to transform your business with HubSpot? Contact us today to learn how HubSpot and our expert team can help drive your success.
