Background:

DANX Carousel Group is a leading B2B logistics specialist dedicated to delivering time-critical solutions, with a mission to redefine industry standards. Operating across Western Europe, the UK and Ireland, the group oversees nine distinct brands. While the market includes some major competition, Danx Carousel has carved out its own space and is experiencing rapid growth throughout Western Europe.

To maintain momentum and maximise ROI from their marketing efforts, the team realised the need to eliminate imbalance between marketing (HubSpot) and sales systems (Microsoft Dynamics). This case study explores how partnering with BBD Boom helped streamline their HubSpot portal, improve campaign efficiency, and turn a disjointed system into a scalable marketing engine.

Challenge:

The marketing team at Danx Carousel was already using HubSpot to manage and execute lead generation campaigns and ads across the group. However, sales operations were firmly rooted in Microsoft Dynamics, creating a fundamental disconnect between sales and marketing. Maintaining a reliable and consistent sync between Dynamics and HubSpot became increasingly difficult, often disrupted by technical glitches. As a result, the team faced issues with reporting, data misalignment and inefficiencies that were affecting productivity, campaign performance, and confidence in the platform.

Given the company’s high volume of fast turnaround campaigns, the need for a more unified and streamlined system became critical, so they looked for a partner that could not only provide day-to-day support, but also optimise HubSpot to run smarter, cleaner, and more cost-effectively. That’s where BBD Boom came in.

Solution:

BBD Boom began with an audit of Danx Carousel’s existing HubSpot environment. identifying where key improvements could be made across data management, automation, and integration.

Here’s what BBD Boom proposed and delivered:

Contact Clean-Up & Automation: Implemented a contact clean-up process using automated workflows to identify and reclassify inactive or non-marketing contacts. This immediately reduced excess charges and streamlined the database.
Workflow Optimisation: Reviewed all existing workflows, identified redundancies, fixed broken logic, and rebuilt key automations to be more efficient and easier to manage, saving the team hours each month.
Ongoing Support & Strategic Collaboration: Our team meets with the client on a regular basis to help troubleshoot technical issues, and provide hands-on support.
Nurture Journeys & Always-On Campaigns: We helped implement intelligent nurture journeys that now run continuously in the background, helping warm leads over time without requiring manual effort.
Dynamics Integration Advice: While Dynamics is managed by a separate internal team, we provided ongoing guidance on how to stabilise and improve the connection between systems, helping the marketing team align better with sales processes.

“I'd recommend any small campaigns team using HubSpot to partner with BBD Boom as part of their lead generation strategy. They make you feel—and operate—like a much larger team. Giving you access to specialist expertise in a cost-effective way—right at your fingertips.”

Emma Kennedy, Group Marketing Manager, Danx Carousel.

Outcomes:

Although it’s still early in the partnership, the transformation has already made a noticeable impact on the team’s efficiency, confidence, and overall campaign performance.

Smoother, more efficient systems: Integration is now operating with far fewer errors, enabling faster campaign execution with less manual intervention.
Clean, optimised workflows: Outdated and broken automations have been rebuilt for reliability and scalability.
Automated segmentation: Contact classification is now handled automatically, reducing manual admin and cutting down on unnecessary contact tier costs.
Lead nurture up and running: New nurture workflows were implemented quickly and are already helping to generate and warm leads.
Improved reporting and attribution: Data flows from MS Dynamics into HubSpot are now more consistent, providing better insight into marketing performance.
Better lead sync to sales: High-quality leads are now synchronised more effectively with Dynamics, giving the sales team quicker access to valuable opportunities.

These improvements are helping the team move from reactive fixes to proactive planning - and setting the foundation for a scalable, high-performing marketing engine.

Future:

By partnering with BBD Boom, this logistics leader turned a complicated HubSpot instance into a powerful, streamlined marketing tool even while sales remained on a separate CRM. For lean marketing teams navigating complex tech stacks, expert support can mean the difference between struggling and scaling.

Looking ahead, Danx Carousel hopes to see wider adoption of HubSpot across the broader team. This would not only enhance cross-functional collaboration but also allow them to take full advantage of HubSpot’s more advanced reporting and analytics capabilities.

Want to unlock more value from your HubSpot setup? Talk to us about how we can help your team run smarter.