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Content Strategy Checklist

A content strategy is the process of using tangible, created content in order to ultimately generate more website traffic, leads, and revenue for businesses. Our checklist contains 7 steps you need to take to ensure your content is serving your business and marketing goals.

November 13, 2020

Resource Overview

A content strategy is the process of using tangible, created content in order to ultimately generate more website traffic, leads, and revenue for businesses. Our checklist contains 7 steps you need to take to ensure your content is serving your business and marketing goals. These include:

  • Goal and objective creation
  • Research on personas and buyer’s journey
  • Content auditing
  • Choosing the right content management system (CMS)
  • Examples of content and why they are effective

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