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Wow... who else was blown away by the 200+ releases HubSpot dropped?! Don't worry, we're here to help make it simple, in this blog we are going to run through the biggest launches from INBOUND 2024 and what they can mean for you and your team.
Breeze AI
Get things done with Breeze AI - HubSpot's new AI engine. Breeze is connected to all of your data and can power every product across the customer platform. Making AI less daunting, Breeze is easy to use meaning it is accessible for every team in your company everywhere in the HubSpot platform.
Breeze - Copilot
Breeze Copilot (formerly ChatSpot) is an absolute game changer! It's like having an extra set of hands to help you power through your work. You can (excuse the pun) breeze through tasks like content creation or data entry without breaking a sweat! The Copilot learns exactly what your business needs and delivers suggestions that make sense for you, creating an absolutely personalised experience.
So here's how it will help your teams:
Marketing - Use the Copilot to assist in writing personalised content such as emails and send them directly to your contact segment that fits. Create marketing reports, monitor campaign performance, write blog posts and content for all of your marketing channels.
Sales - Prospecting has just become a breeze! With Breeze Copilot, you can effortlessly find new contacts and conduct company research, automate your outreach efforts, and meticulously track sales performance all in one centralised location. No more wasting time on repetitive tasks; instead, you can start relying on Breeze Copilot to streamline your workflow.
Customer Service - Boost your CS team with automated response to common queries and improved ticket management - it's so much easier to keep customers happy and sort their issues faster!
Breeze - Agents
Amp up your growth with Breeze Agents for marketing, sales and service. Imagine having a team of AI experts working around the clock for you, handling everything from strategy to execution. With their help, you can sit back and watch as your entire process gets automated, taking all the heavy lifting off your plate.
With four amazing agents for Content, Social, Prospecting, and Customer Service, your teams will experience a significant boost in productivity and efficiency. Each agent is designed to cater to specific needs within your organisation, ensuring that every aspect of your business operations is optimised.
The Content Agent will streamline the creation of personalised, on-brand content, making it easier than ever to maintain a consistent voice across all platforms. The Social Media Agent will keep you ahead of the curve by understanding and adapting to current trends, ensuring your social media presence is always relevant and engaging. With the Prospecting Agent you will revolutionise your sales process by automatically researching, identifying and nurturing leads with precision, allowing your sales team to focus on closing deals. Lastly, the Customer Service Agent will enhance your customer support by providing quick, accurate responses, ensuring your customers are always satisfied even when your team is not available. Together, these agents will transform the way your business operates, driving growth and success across the board.
Breeze Intelligence
We all know that traditional third party softwares for data cleansing and enrichment can be super pricey, difficult to use, hard to manage, and disconnected from your CRM. With HubSpot's latest product, Breeze Intelligence, you can now easily enrich company and contact records, understand buyer intent based on website visits, and perform form shortening for better conversion all within your CRM platform.
Breeze Intelligence uses large language models (LLMs) and artificial intelligence (AI) to unify data from public data, data from third-party vendors, and data from across the internet to keep your records updated with over 40+ firmographic, demographic, and technographic attributes that are continually refreshed.
Breeze Intelligence is made up of three key features:
- Data enrichment - Enrich contact and company records with key attributes like role, employer, location, social media links or, annual revenue, industry, employee range, address and many more. Use automatic, bulk and other advanced enrichment settings to align your strategy with your business.
- Buyer intent - Powered by HubSpot’s reverse-IP and enrichment data and your own HubSpot Smart CRM data, buyer intent tells you which companies in your target market(s) are ready to buy - whether they’re already in your HubSpot Smart CRM or not. Use buyer intent to easily identify high-fit and high-intent accounts, complete with webpage visit activity. You can also quickly add net-new companies showing intent on your website to your HubSpot Smart CRM or directly to lists—and enrich them along the way. This data is also visible alongside B2B company profile data on the new intelligence tab on company records.
- Form shortening - This tool uses Breeze Intelligence to automatically fill in hidden fields, keeping your forms short and user friendly. This way, users can breeze through without feeling overwhelmed, and you’ll still capture all the essential details you need. It’s the perfect way to simplify your data collection!
Marketing & Content Hub Updates
The Marketing and Content Hub just got a serious upgrade! With loads of new tools and features, it’s easier than ever to create and distribute content that connects with your audience. Let's explore the latest launches and improvements:
AI Case Studies
Tired of writing case studies yourself? In HubSpot's new content feature "Case Studies" you can just upload your transcripts and notes and the AI will pull everything together; along with insights from the Smart CRM to create polished, detailed case studies for you.
Content Remix Improvements
Gone are the days of spending hours on end creating multiple content pieces, with Content Remix you can now take a single piece of content and turn it into everything you need for your campaign! This tool has been live for a while but with the new improvement, you can now also remix content into podcasts, videos and case studies.
YouTube Publishing
Short form video is the highest converting channel of the last two years and HubSpot didn't support YouTube and Instagram… until now! No more switching between platforms, you can now schedule and monitor the performance of your Reels, Stories and YouTube videos.
Personalised Subscriptions
Want to keep your customers coming back for more? Personalised Subscriptions is the answer! This feature lets you tailor content to fit your customers specific interests and where they are in their journey. By delivering exactly what they want, when they need it, you’ll keep them engaged and loyal. It’s a super easy way to strengthen connections and boost retention, all while making your customers feel truly valued.
Marketing Analytics Suite
Meet the new Analytics Suite, where all your insights come together in one place! This upgrade brings you a sleek, centralised view of your performance metrics, making it easier to track trends, analyse data and uncover opportunities. No more hopping between different tools or digging through scattered reports, everything you need to understand and act on your data is now right at your fingertips!
Dynamic Forms
Say goodbye to form abandonment with Multi-Step Forms! Instead of overwhelming visitors with one long form, it breaks it down into bite sized steps. It feels way more doable for people, giving them a little boost of accomplishment as they go, which keeps them moving toward completion.
Let’s face it, nobody likes filling out long forms! But when you break it up into smaller, manageable pieces, people are way more likely to stick with it. This simple tweak can have a big impact on your conversion rates by making the process feel smoother and less daunting.
Messaging Insights
Messaging Insights is your new go to for improving your email marketing game! It gives marketers quick insights and recommendations to fine tune their email strategy. Whether performance is up or down, you’ll get the heads up right away with data backed insights that show what’s working and what needs tweaking.
Let’s be real - finding the time to dive deep into email performance can be a challenge. But with HubSpot’s Messaging Insights, they do the heavy lifting for you. You’ll save time and know exactly what steps to take next to keep your strategy on point.
Sales Hub Updates
Predictive Deal Score
Predictive deal scoring is being added to sales pipelines, offering a smart, data driven way to assess the health of deals. By analysing factors like deal velocity, rep activity and buyer engagement, this AI powered score helps standardise how deals are prioritised and assessed.
Prioritising deals can be tough and missing key opportunities is all too common. Predictive deal scoring uses AI to rank deals based on how likely they are to close, allowing sales reps to focus their efforts on the highest potential opportunities.
Sales Workspace
Introducing the Sales Workspace, your all in one hub for managing the entire sales process! No longer just for prospecting, you can now handle everything from building pipelines to closing deals in one streamlined spot. Instead of jumping between tools, your sales team can focus on the most important actions to hit their goals - all without leaving the workspace.
Guided Actions
Get ready for HubSpot’s AI powered Guided Actions for mobile sales reps! This feature makes it super easy to see suggested actions right when you need them, so you can build your pipeline and close deals, all while on the move. Whether you’re in a meeting or just taking a quick break, it’s all about staying productive without missing a beat.
Why does this matter? Let’s face it - sales can get a bit hectic. Without clear guidance, it’s all too easy to rely on gut instincts, which can lead to missed opportunities. That’s where Guided Actions come in! They do the hard work of analysing your open leads and deals, pointing out what needs your immediate attention. So now, with just a quick glance at your HubSpot mobile widget, you can spot what’s urgent like a lead that’s showing interest again or a deal waiting for a follow up.
Smart CRM Updates
Storing Highly Sensitive Data
Exciting news for HubSpot Super Admins! You can now create custom properties for storing highly sensitive information, like Social Security Numbers or full bank account numbers, complete with click to decrypt functionality, strict access controls and an extra layer of encryption for top notch security.
This new feature is a game changer, allowing organisations to securely store sensitive data in HubSpot Smart CRM. With the right permissions, sales, marketing and service teams can access a more complete customer profile, allowing them to deliver personalised customer experiences like never before!
Industry Templates
There are some fantastic new features to make the onboarding experience smoother and less overwhelming. Enter industry templates! These handy custom data configurations are designed specifically for various industries, giving users the perfect starting point. With these templates, you'll have the right framework to make key CRM decisions with confidence, helping you hit the ground running and setting you up for success from day one!
AI Insights for Reports
Say hello to AI assisted Insights for Reports! This feature is all about making your reporting process smoother and more efficient. With just one click, you can get quick, data backed insights that save you from the hassle of sifting through endless numbers. In today’s fast paced, data driven world, being able to interpret reports quickly is an absolute must. HubSpot's AI is designed to simplify your workflow and allow you to take action with confidence!
Timeline Guide on Records
The allbound timeline card is here! This feature gives you a calendar view of activities, making it super easy to see what’s been happening on a record at a glance. Say goodbye to endless scrolling and tab switching! This handy tool is designed to boost your productivity and makes analysing timeline data a breeze, whether you’re prospecting or managing accounts with lots of entries. It’s all about making your life easier and helping you work smarter, not harder!
